back to school Product Portraits Instagram

To celebrate the Back to School season, we created a playful, witty Product Portrait campaign inspired by the popular #ISeeFaces on Instagram. We identified top Back to School products, looked for quick faces and shot them, school-portrait style. The campaign ran during the lead-up to Back to School season as a paid campaign, as well as on our organic Instagram feed.


  This guy’s got your back all school year long. #ISeeFaces

 

This guy’s got your back all school year long. #ISeeFaces

 
  Well someone’s ready to rock the year! #ISeeFaces

 

Well someone’s ready to rock the year! #ISeeFaces

 
  Bouncing off the walls to go back to school? This guy is! #ISeeFaces

 

Bouncing off the walls to go back to school? This guy is! #ISeeFaces

 
  Did someone say paper? Got a feeling this guy will take a bite…or twenty. #ISeeFaces

 

Did someone say paper? Got a feeling this guy will take a bite…or twenty. #ISeeFaces

 
  Peek-a-boo! Looks like you’ve got a study buddy. #ISeeFaces

 

Peek-a-boo! Looks like you’ve got a study buddy. #ISeeFaces

 
  NOM! NOM! NOM! Someone’s hungry for staples. #ISeeFaces

 

NOM! NOM! NOM! Someone’s hungry for staples. #ISeeFaces

 
  Bring on the paper-writing! Someone’s ready to hit the books. #ISeeFaces

 

Bring on the paper-writing! Someone’s ready to hit the books. #ISeeFaces