HOliday Snapchat lens 

Opportunity:

Snapchatters love the absurd. Fortunately for Target, our 2016 Holiday campaign starred a walking, talking, tuxedo-clad cookie man named Ginger Breadington. Accordingly, we partnered with the quirky social media platform to develop a national lens that allowed snappers to transform into our “spokescookie” himself…and then we let them barf candy.