The House on Hallow Hill

This Halloween, we wanted to engage, interact and connect with Guests like never before. So, we created the “House on Hallow Hill”—a first-of-its-kind series of 360º, fully interactive videos. A predominantly mobile experience, Guests could experience the action, on their own terms, in any direction they pointed their phones. Plus, each room was staged with Target-only products that were easily shopable within the videos.