KIDS GIFTING DIGITAL EXPERIENCE

The Holiday Kids Gifting hub on Target.com served as the primary online destination for Target guests during the holiday season. Aligning visually with broadcast and the toy catalog, the hub offered visitors inspiration for the best gifts, awesome deals and anytime, anywhere shopping. The hub featured an animated Bullseye the dog acting as a guide through the experience and used innovative technology to animate top toys on scroll, highlighting key features on both desktop and mobile.