Lilly Pulitzer for Target

For Target’s spring design collaboration with Lilly Pulitzer, we had to show how our guest how to incorporate Lilly’s iconic resort-wear prints into her personal style in a way that felt easy and modern. So we created situations our guest could relate to—at home, on vacation, at times when she wants to feel most stylish—and showed how even just one piece of the collection could add style and fun to her life. And we invited others to try it out—we sent cutouts to top influencers to create and share, as well as posted printable cutouts on our blog so all could play along.


  Cutout kits sent to influencers and made available to guests via our blog.

 

Cutout kits sent to influencers and made available to guests via our blog.

 

The one piece that’s bound to turn a million heads. Peek at more stunners from the collection at @lillyfortarget. #lillyfortarget 4/19

 
  Who’s ready to break the rules and spend ALL afternoon by the pool? Pop over to @lillyfortarget and get a peek at the collection before it launches 4/19. #lillyfortarget

 

Who’s ready to break the rules and spend ALL afternoon by the pool? Pop over to @lillyfortarget and get a peek at the collection before it launches 4/19. #lillyfortarget

 
  Let’s talk pillows. Grab a drink, sit back and imagine #lillyfortarget in your life by printing your own cutouts and playing along. Link in bio over at @lillyfortarget for more. Collection available 4/19.

 

Let’s talk pillows. Grab a drink, sit back and imagine #lillyfortarget in your life by printing your own cutouts and playing along. Link in bio over at @lillyfortarget for more. Collection available 4/19.

 
  Once you picture it, you won’t be able to go anywhere without it. Head to @lillyfortarget to imagine this tote or other pieces from the collection in your life. #lillyfortarget 4/19.

 

Once you picture it, you won’t be able to go anywhere without it. Head to @lillyfortarget to imagine this tote or other pieces from the collection in your life. #lillyfortarget 4/19.

 
  For all those sunny brunches ahead. Print your own cutouts and play along via the link in the bio over at @lillyfortarget. #lillyfortarget available 4/19.

 

For all those sunny brunches ahead. Print your own cutouts and play along via the link in the bio over at @lillyfortarget. #lillyfortarget available 4/19.

 
  Take your touch ups poolside with this #lillyfortarget pineapple clutch. Check out more at @lillyfortarget, arriving 4/19.

 

Take your touch ups poolside with this #lillyfortarget pineapple clutch. Check out more at @lillyfortarget, arriving 4/19.

 
  Every day could be a backyard soirée, no? Print your own #lillyfortarget cutouts and play along via the link in the bio over at @lillyfortarget. Collection available 4/19.

 

Every day could be a backyard soirée, no? Print your own #lillyfortarget cutouts and play along via the link in the bio over at @lillyfortarget. Collection available 4/19.

 
  The one piece that’s bound to turn a million heads. Peek at more stunners from the collection at @lillyfortarget. #lillyfortarget 4/19

 

The one piece that’s bound to turn a million heads. Peek at more stunners from the collection at @lillyfortarget. #lillyfortarget 4/19