Lilly Pulitzer for Target
For Target’s spring design collaboration with Lilly Pulitzer, we had to show how our guest how to incorporate Lilly’s iconic resort-wear prints into her personal style in a way that felt easy and modern. So we created situations our guest could relate to—at home, on vacation, at times when she wants to feel most stylish—and showed how even just one piece of the collection could add style and fun to her life. And we invited others to try it out—we sent cutouts to top influencers to create and share, as well as posted printable cutouts on our blog so all could play along.
The one piece that’s bound to turn a million heads. Peek at more stunners from the collection at @lillyfortarget. #lillyfortarget 4/19