TARGET SNAPCHAT #MOREMUSIC
With Snapchat becoming one of the most effective ways to connect with our Millennial audience, Target was looking for just the right moment to launch into the platform. The Target #MoreMusic campaign was set to host a LIVE concert during the Grammy Awards. Our goal was to provide #MoreMusic, and our Snapchat approach was a perfect fit. We gave our Snapchat audience #MoreMusic with a firsthand, behind-the-scenes look at the whole concert taking shape.
Day One / Story One - was all about teasing the fact that we were in Las Vegas for a big musical treat.
Day Two / Story Two - was all about a behind-the-scenes view that couldn’t be beat.
While we were there, we created all-social content released during the event, including Facebook, Twitter and Instagram, bringing #MoreMusic to all of our followers, Snapchat and beyond.
Friday's Snapchat story teasing that Target is bringing #MoreMusic with a special performance.
Sunday's Snapchat story ramping up to Imagine Dragon's performance.