Target Love Notes 

Opportunity:

Every year over 1.4 million guests say they love Target. So how do we say, "I love you back to out Guests"? We came up with the idea to provide a mini-site to allow our guests to send their love in a cool, personalized GIF. We created a "Generator" that both our internal team (Target Social engagement) and guests could use this Valentine’s Day. The mini-site is intuitive, simple to use and made so it's easy to share on whatever social channel they want. We used Twitter and 3 different Facebook carousels as our primary means to promote #TargetLoveNotes to the masses.