This Just iN

As we continue to engage guests across Target’s social platforms, we know that they are looking to Target for new product ideas and inspiration. So we asked ourselves: How can we do a better job of letting guests know about our newest and coolest products and make the products easy to discover?

Target Creative launched an always-on, multiplatform video series called “This Just In.” To turn around content quickly, the team designed and constructed a five-room Style Studio within Target’s HQ. The videos, which run weekly, feature a Target team member and various social influencers. Each video was highly shoppable with a simple message: what the product is, why it’s awesome and how to get it.

• We launch new episodes on YouTube, Facebook and Snapchat every week, with more than 30 episodes and counting as of November
• Subscribers to our YouTube channel increased by +10%
• On average, products featured within “This Just In” saw traffic increases of more than 25 percent